News & Events 
RiverPoint to Sponsor MIS 2011 – Unica’s® Marketing Innovation Summit
Chicago, IL (March 18, 2011) - RiverPoint Solutions Group LLC, a Unica Systems Integrator and Reseller Partner, today announced it will be a sponsor at the 2011 Unica Marketing Innovations Summit (MIS) held in Boston May2 to May5. RiverPoint will be a Silver Sponsor exhibiting its unique capabilities for Unica® implementation and integration services to MIS attendees.
MIS 2011 is an exclusive event for Unica customers. The tracks and sessions are designed specifically for senior marketing and IT executives involved in the selection and implementation of Unica’s industry leading Interactive Marketing Software, as well as product and brand managers, creative or marketing services managers, database managers and administrators, marketing and business analysts, marketing communications managers, marketing project managers, and other Unica users. Marketers from every level of an organization benefit from the presentations, industry gurus, and case studies offered at MIS 2011.
MIS Value and Returns
In a compact three day experience, your investment in MIS will help:
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Increase marketing effectiveness: Presentations from Unica executives and industry experts on the state of the marketing industry, latest marketing technology, and real-world best practices help you:
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Better leverage online channels to increase revenues at reduced costs
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Identify which emerging marketing channels can help improve customer satisfaction and retention
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Leverage customer data and insight to improve the customer experience and improve marketing returns
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Improve marketing productivity: The ability to attend dozens of sessions covering customer case studies, vendor/partner solutions, technical training, and Unica product demonstrations help you:
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Leverage and extend your Unica product investment
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Understand how to structure your marketing department to make the best use of marketing technology
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Better understand your customers’ cross channel behavior and offer more targeted and more effective marketing
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Unlimited opportunities to learn from your industry peers and Unica’s own executives and product gurus
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Enhance your skills with Unica products: Learn from the experts in hands-on product training from Unica’s trained educators.
Whether Marketing or IT, RiverPoint's Enterprise Marketing Management (EMM) solutions team will be available to describe how we work closely with clients to assess needs and create custom EMM solutions that meet our customers’ unique requirements. RiverPoint shares responsibility for the project with our clients by providing leadership and direction, while our EMM consultants transfer knowledge to the customers’ teams to ensure long-term viability of the solutions that are developed. Unica’s EMM solutions transforms RiverPoint clients into customer-centric organizations by automating marketing processes and improving the overall effectiveness of a customer's marketing communications enabling them to grow revenue, improve customer retention and maximize its customers' value.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
About RiverPoint
With over two decades of experience, RiverPoint is a full-service systems integration consulting firm that offers end-to-end Enterprise Marketing services and solutions. Our core competencies include data warehousing, business intelligence, operational marketing, web analytics, and social media. We provide implementation services, infrastructure support and ongoing mentoring to ensure project success.
Our seasoned technology and process professionals apply their significant knowledge and expertise to ensure the success of mission-critical initiatives. With more than two decades of experience spanning multiple industries, RiverPoint has a depth and breadth of technology, project management and business acumen that few companies can match. RiverPoint is headquartered in Des Plaines, Illinois with branch office locations in Overland Park, Kansas and Omaha, Nebraska.
Contact
Russell Rosen
RiverPoint Solutions Group LLC
847.233.7645
