Enterprise Marketing Management Solutions
Business Intelligence Excellence for Associations
Understanding a Member's web behaviors is key to providing customized, actionable information and offers to drive higher membership satisfaction and retention.
RiverPoint, A Unica Reseller and Integrator for Associations and Non-Profits, provides top rated NetInsight Web Analytics as rated in the Leader Category by Forrester:
• "The Unica Affinium NetInsight offering is one of the most flexible and customizable offerings we evaluated"
• "NetInsight excels at reporting and analysis, scoring perfect marks in the categories of scenario/funnel analysis, visitor segmentation, and ad hoc analysis — all of which are offered through its standard pricing"
• "Unica enables these capabilities in part through its use of an open relational database that extends beyond Web analytics to support its broad set of interactive marketing solutions"
Why does RiverPoint build Web Analytics into it's Enterprise Marketing Management core compentencies?
Again, let Forrester's comments explain:
• "While the majority of the market is still catching up in this regard, Web analytics technologies have the potential to propel enterprises beyond mere measurement to automated actions triggered by the data collected. "
• For Unica: "Because of its unique set of marketing capabilities, the company is well positioned to infuse traditional campaign management with Web data, thereby elevating enterprise marketing capabilities through holistic customer intelligence.""
RiverPoint has successfully integrated Web Analytics with Association Management Systems data to combine online and offline data to gain a wholistic understanding of your members in order to increase relevance and lift on your association's key marketing initiaives. Interested? Come see RiverPoint at the ASAE Annual Meeting in Toronto - Booth 1019 or listen to customers who have done this in the Learning Lab.
For more information on RiverPoint's Enterprise Marketing Management Solutions, click here.
