News & Events
RiverPoint Group Establishes EMM Consultancy Practice Based on Unica Corporation’s Affinium Suite
New Offering Expands RiverPoint’s Management Advisory Services Offering
Chicago, IL (May 1, 2006) - RiverPoint Group LLC, a privately held information technology services company, today announced it has formed a strategic consulting practice to implement and support Unica® Corporation’s Affinium® Suite, the industry-leading enterprise marketing management (EMM) solution. The new practice expands RiverPoint’s Management Advisory Services (MAS) consulting practice and leverages its success in providing innovative, best-of-breed technology to solve business problems.
RiverPoint develops customized strategies for implementing CRM solutions, providing its clients with implementation support and assistance with ongoing measurement and process improvement. Unica Systems Integrator Alliance status provides RiverPoint with the best-in-class EMM solutions to enable its customers to achieve significant return on their marketing initiatives.
“Unica’s EMM software is a natural fit for implementing our strategic business process improvement recommendations and an excellent technology fit for our marketing data warehouse and architecture solutions,” said Paul Ernst, vice president, RiverPoint Group. “We are excited about the opportunity this brings to our customers.”
Unica strives to establish relations with organizations to ensure its customers are successful with the design, implementation and support of the infrastructure that powers their marketing environment. “Unica is pleased to add RiverPoint to our list of experienced service partners,” said Barry Sowerine, vice president of the western region at Unica Corporation. “Their commitment to provide not only the program management, but the technical skills to implement our solutions within complex business environments benefits our joint customers and improves the return on their technology investments.”
RiverPoint Group’s Management Advisory Services are focused on providing the people, techniques and tools to ensure that business and technology strategies are aligned. “The Affinium suite provides another excellent ‘enabling’ solution to support our Management Advisory Services. Its analytic, multi-channel communication and marketing resource management capabilities can be applied to multiple industries and business areas quickly and effectively to produce a very attractive ROV (Return on Value),” said Jim Huskisson, vice president, RiverPoint Group.
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium® software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organizations. Today, more than 400 companies worldwide benefit from Unica's EMM vision.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com.
About RiverPoint
RiverPoint is an IT professional services firm providing innovative business and staffing solutions that drive performance, increase operational efficiency and generate bottom-line results. We employ the best practices, technology and tools to deliver custom project management, enterprise marketing management and network support solutions, as well as providing the most qualified IT professionals and project teams.
Our seasoned technology and process professionals apply their significant knowledge and expertise to ensure the success of mission-critical initiatives. With more than two decades of experience spanning multiple industries, RiverPoint has a depth and breadth of technology, project management and business acumen that few companies can match. RiverPoint is headquartered in Des Plaines, Illinois with branch office locations in Overland Park, Kansas and Omaha, Nebraska.
Contact
Carrie Loch
RiverPoint Group LLC
847.233.9600
cloch@riverpoint.com