Enterprise Marketing Management
Social Media Monitoring
Find out what's being said about your brand
RiverPoint is proud to be a Re-seller Integration Partner of Radian6
Social media has revolutionized association and not-for-profit marketing, communications and public relations. The conversations and the “buzz” that happens 24/7/365 on social media – blogs, microblogs, social networking sites, online forums and rich-content sites – can have a profound effect on a not-for-profit, its product brands, overall member and non-dues revenue streams.
You need to be “the first to know” what’s being said about your organization across all social media. Be the first to understand and measure its impact, get even closer to your customers, compare perceptions of your products against the competition, and develop effective strategies for engagement.
The Radian6 social media monitoring dashboards are the most comprehensive in the industry. Radian6 tracks and reports on over 100 million blogs, social networking sites, microblogs, tens of thousands of online forums, over 20,000 online media sources, and over 450 video- and image-sharing sites.
Radian6 dashboard following the 2009 ASAE Annual Meeting…
Radian6 Core Competencies
- Real-time platform for monitoring, measuring and engaging in online conversations
- Identify the posts related to you brand that are generating the most buzz and analyze your overall share of voice
- Immediately know which online content is making an impact and what needs to be managed
- Be the first to alert your leadership team to new issues and developments online
Gain insights into new target audiences, marketing ideas, or product enhancements based on community feedback
The Radian6 Social Media Dashboard is a self-service, online portal that delivers real-time access to social media coverage, plus analysis and reporting tools that allow communications professionals to understand the impact of social media activity and to take action based on those insights.
The Social Media Dashboard captures data in real time and delivers it to dashboard analysis widgets. RiverPoint can set up your email alerts and search terms, sort coverage dynamically; filter results by country and media type; analyze and compare volume of coverage; score the quality of engagements; rate influential sites; easily share reports and coverage with keystakeholders; and more.
The Radian6 listening platform helps associations and non-profit organizations Listen, Manage and Engage all the content on the social Web for your brand.ith the ability to streamline marketing campaigns across multiple channels and track customer response rates, you’ll be able to integrate this data with your AMS-CRM platform to improve member value, better quantify campaign results and justify future marketing–communications investments.
For more information on RiverPoint's Enterprise Marketing Management Solutions, click here.
