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Enterprise Marketing Management Solutions

RiverPoint’s Enterprise Marketing Management solutions enable your company to implement marketing technologies that provide the analytics, information and insight needed to deliver communications that generate higher revenues, increase client base, lower costs and maximize customer retention while lowering your costs.

Area of Expertise Our services enable your organization to….

Data Warehouse Design and implement DW architecture Build ETL, matching and merge processes Transform data for marketing purposes

Business Intelligence Provide a 360º view of customer Implement reporting portal and dashboards Enable tactical data visualization Perform predictive analytics and segmentation

Multi-Channel Marketing Build complex, multi-channel campaigns Integrate e-marketing platform Enable ad management and tracking Consolidate, report ROI across all channels

Web Content Management and Analytics Deploy content management and Web applications Search engine optimization and taxonomy Analyze Web content and effectiveness

Associations and Non-Profit specialization: RiverPoint has significant experience helping Associations and Non-Profit organizations improve their relationships with members and other constituents. Our data-driven solutions enable Associations and Non-Profits to gain a holistic view of member interactions, and use this information to deliver more personal and compelling marketing messages to the right people at the right time. The result? An improved member experiences that translate into increased membership, retention and revenue.

Proven Results

RiverPoint’s EMM solutions help your organization:

• Increase customer base and retention rates: Our data warehousing and business intelligence services enable you to deliver more personal and compelling marketing content to the right audience through enhanced understanding of the client base — from a 360º view of a customer to their buying patterns and a predictive analysis. The result? More accurately targeted messages and campaigns that drive new accounts, increase retention and generate greater revenues for your organization.

• Increase marketing ROI: With the ability to streamline marketing campaigns across multiple channels and track customer response rates, you’ll be able to better quantify results and justify future investments.

• Reduce cycle time: EMM solutions enhance the efficiency and effectiveness of your marketing operational and modeling processes, significantly reducing total cycle time for campaign development.

• Target strategy development: We help you leverage technology and process automation to rapidly obtain information across channels, products and programs, and use this knowledge to pinpoint strategies that will increase both profits and customer satisfaction.

• Increase Web content effectiveness: RiverPoint will partner with your organization to optimize Web site content, analyze Web campaign effectiveness and target Web campaigns to specific audiences, resulting in a higher visit-to-sale ratio.

Client Success Stories

Professional Society achieves high-performance, targeted marketing: RiverPoint implemented an EMM solution resulting in a dynamic, customer-centric marketing program.

Professional Association optimizes connection with members: As Systems Integrator, RiverPoint delivered a flexible and scalable data warehouse framework and enterprise campaign management solution.

>> More RiverPoint Success Stories

For more information on RiverPoint's Enterprise Marketing Management Solutions, click here.

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