News & Events
RiverPoint Announces Partnership with Radian6
Chicago, IL (August 2, 2009) – RiverPoint Solutions Group LLC, a Systems Integration
Consulting Firm providing innovative business solutions for associations, non-profits and
mid-market organizations, announced today that is has partnered with Radian6
Technologies to more closely observe conversations in the social media space. The Radian6
listening platform helps organizations understand how their brand is being talked about by
members, customers, prospects and influencers.
“Social media and online communications are rapidly shifting best practices in online and
relationship marketing," explains Paul Ernst, Vice President of RiverPoint. "Brands are no
longer simply viewed through a single, corporate lens, but through the eyes of hundreds
or even thousands of people online. That groundswell is changing how customers want to
be communicated with, and by using Radian6 to stay immersed in the community, we're
helping our clients adapt and evolve along with them.”
Radian6 provides an comprehensive listening and engagement solution to monitor and
analyze a variety of social media tools (blogs, forums, wikis, microblogging services,
etc.), which allows users to track real-time conversations regarding their product and
brand. It also enables users to determine which conversations are relevant and active,
engage in dialogue with the community, and understand which sites and people are the
most influential for their business. The results can then be used to help craft strategic
decisions moving forward, and measure and analyze the impact of social media
initiatives.
“The social web is a constantly evolving ecosystem, and brands are being included in
conversations even if they’re not consciously participating,” continues Ernst. “The
business intelligence and actionable insights that are available through strategic social
media monitoring and engagement are deep, organizations and their brands need the
ability to both collect the conversation and contribute to it in a way that makes sense for
their business. The Radian6 platform helps them do just that, across the entire
enterprise.”
RiverPoint's technology solutions transforms associations into customer-centric
organizations by leveraging existing client data (demographic, transactional and online
behavioral activity) with best-of-breed marketing automation, predictive and web
analytics, and data visualization processes improving the overall effectiveness of
customer-member marketing communications — enabling organizations to grow revenue,
improve retention and maximize its customer lifetime value.
RiverPoint will introduce Radian6 to its Association clients at the ASAE Annual
meeting in Toronto, Canada, August 16-18 in booth 1019.
About Radian6 Technologies
Radian6 provides the social media monitoring platform for marketing, communications
and customer support professionals. The company's flexible dashboard and as-ithappens
alerts enable monitoring all forms of social media and related comments with
real-time, as discovered results. Various analysis widgets give users the ability to
uncover the top influencers as well as which conversations are having an impact
online. Workflow features also allow users across an enterprise and with their partners
to efficiently and effectively track, manage and report on all social media
engagements. Visit www.radian6.com for more information.
About RiverPoint
RiverPoint Solutions Group, LLC is an Enterprise Marketing Management systems
integration consulting firm providing innovative business technology solutions that
drive performance, increase operational efficiency and generate bottom-line results.
We employ the best practices, technology and tools to deliver custom project
management, enterprise marketing management and network support solutions, as
well as providing the most qualified IT professionals and project teams.
Our seasoned technology and process professionals apply their significant knowledge
and expertise to ensure the success of mission-critical initiatives. With more than two
decades of experience spanning multiple industries, RiverPoint has a depth and
breadth of technology, project management and business acumen that few companies
can match. RiverPoint is headquartered in Des Plaines, Illinois with branch office
locations in Overland Park, Kansas and Omaha, Nebraska.
Contact
Russell Rosen
RiverPoint Solutions Group, LLC
847.233.7645
rrosen@riverpoint.com